Technical analysis by moonypto about Symbol ZORA: Buy recommendation (7/27/2025)

Zora is carving out a unique niche in the blockchain space by focusing on media and NFTs rather than conventional DeFi use cases. As a Layer 2 solution built on Ethereum, Zora offers scalable, fast, and low-cost transactions specifically tailored for digital creators. Unlike general purpose Layer 2s, Zora is optimized for rich media supporting images, video, music, and other digital assets. This makes it an ideal platform for creators aiming to monetize their work without the friction of Ethereum mainnet fees. What sets Zora apart is its Protocol Rewards system, which incentivizes user engagement by allowing creators to earn from every mint. This system encourages deeper creator-audience relationships, treating minting not just as a transaction, but as a form of digital patronage. This aligns with the Web3 ethos of decentralized creativity, ownership and reward From a market perspective, Zora has shown explosive short-term growth. Its price surged by +61% in the past 24 hours, reaching $0.075, though still slightly below its all-time high of $0.083 recorded just recently on July 27, 2025. With 3.2 billion tokens in circulation and a maximum supply of 10 billion, the token’s current market cap stands at $230 million Trading volume has also seen a massive boost, crossing $379 million in just 24 hours, indicating strong interest and possibly speculative activity. Zora is listed across 33 exchanges, with Gate being the most active, thanks to Gate Jeets! Zora is more than just another Ethereum L2, it’s a specialized ecosystem targeting the growing NFT and creator economy. Its recent price spike and growing market activity show it’s gaining traction. While short-term volatility is expected, especially post-ATH, Zora’s fundamental focus on empowering creators with meaningful tools and monetization models could position it as a long-term player in the Web3 media landscape